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Social Media Outreach for Beginners

Sprout Social

What is Social Media Outreach? Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Unfortunately some marketers use social media outreach as an opportunity to spam influencers.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Somehow, I think nature lovers would be more interested in socializing shrubbery.) Writing on social media strategy has still gotten me my share of dance and fashion clothing pitches. Where do they come off doing that?

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

I was watching a video where one content marketing evangelist went through the strategy and creation of content in great detail , but completely ignored the importance of promoting content. He suggested that marketers should share it from corporate social accounts and with employees so they could choose to share if they wanted.

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45 Marketing Tools to Consider for 2017

Razor Social

You can connect up to 9 social networks and other online services (called ‘apps’) to your account. You can customize the look of your social share buttons with over 5,000 potential style combinations to fit your website. There is a Custom Tweets feature that lets you specify a unique message to share on Twitter.

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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Yup, you can’t just chat with people on Twitter and broadcast on Facebook. Social media needs to be coupled with a creative strategy for maximum effectiveness, especially as everyone and their mothers join these sites and services to market themselves, their services, or their products. Thanks James!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform.

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5 “Research-Backed” Ways to Earn More Social Traction for Your Blog

ProBlogger

Still, the publisher’s social-sharing numbers will likely be lower as well. Revisit this checklist when determining the reach and audience of publishers as well as their value to your strategy: Have they covered topics related to your blog’s content? How many shares has their content earned on each social network?