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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

The number of Google searches for the phrase have increased 400% since January 2011. How to Build Your First Content Marketing Strategy by Search Engine Watch. The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog. How To Develop A Content Marketing Strategy Framework by BloggerBeat.

Strategy 226
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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

Almost every article written after the infamous Panda and Penguin updates has suggested guest posting as a viable and effective technique to increase authority with search engines, improve organic search visibility, generate leads, and build authorship. Nowadays I use Buzzstream to keep track of my guest blogging initiatives.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate.

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An Introduction to Social Media for Business

Sprout Social

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. 78% of companies now say they have dedicated social media teams.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Follow him on Twitter and Google+. Our process at Moz isn’t much different than most companies. Can I choose all of them?

Strategy 152
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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Just like “social media experts&# want more freebies, so too, consumers expect more of the companies using this space. After all, the companies are intruding on their turf unannounced.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Or Microsoft.