article thumbnail

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Historically, companies of all sizes have relied heavily on SWOT for competitive marketing analysis, an acronym which stands for strengths, weaknesses, opportunities, and threats. While fast food chains Chipotle and Qdoba offer a similar product, Chipotle has effectively positioned themselves as an eco-friendly company. Social Media.

Analysis 106
article thumbnail

Prep work for your social media business presence

Socialmedia.biz

Some companies take on social media to put their brand in the spotlight, generate leads, promote products or services, or interact directly with customers. Do you have a clear understanding of your company’s brand? 1 It’s crucial to build a social media strategy that works for your brand. Reach her at megan@chamberofcommerce.com.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Outreach for Beginners

Sprout Social

An advantage of using your brand profiles for social media outreach is it seems more official, particularly if your company is well known. If someone from your team is doing the outreach, make sure it’s someone that’s clearly associated with your company. Buzzstream. Instead of being contacted by Widgets Inc.,

article thumbnail

3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. Where should companies new to big content focus? Immediate conversion events.

Strategy 152
article thumbnail

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists.

article thumbnail

45 Marketing Tools to Consider for 2017

Razor Social

It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. BuzzStream. Create multiple keyword lists.

Tools 40
article thumbnail

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Your best bet is to consider an integrated marketing plan that consists of social media and other marketing tactics, because the act of just being nice to people online won’t bring you conversions.