Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. Maybe some processes are repetitive, or some solutions cause more friction. Creating the map is a great internal exercise.

Examples 106

Examples Template Templates How To 106

Mindjumpers

NOVEMBER 16, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The Value Propositions for social are a lot of other things like customer satisfaction, customer loyalty, product and process innovation, revenue increase, cost savings etc. Easy or difficult? New or old news?

Strategy 239

Strategy Nielsen Loyalty Cost 239

Convince & Convert

NOVEMBER 20, 2013

I hate to say it, but the social-business industry has pushed crass commercialism to new levels aimed at getting customers to LIKE us, LOVE us and, above all, BUY from us. Think about what it would mean when business processes run on top of social. And if that doesn’t translate into customer trust and loyalty, nothing will.

Social Media 150

Social Media Sentiment Nielsen Reputation 150

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. 78% of salespeople who use social media in the sales process have outperformed their peers. Gain Leadership and Employee Buy-In. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

APRIL 25, 2022

It can help distinguish your brand, build your audience and promote customer loyalty. Visual content supports every stage of the buying process. A recent Forrester study found that short-form video plays a major role in the B2B buying process. For too long, marketers have thought of Instagram as strictly B2C turf.

B2B 124

B2B Instagram How To Marketing 124

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. link] A must read for marketing executives. Thanks @jaybaer! |

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. [link] [link] jaybaer Yep. link] jaybaer Yep.

Social CRM 145

Social CRM Twitter B2B CoTweet 145