Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. With social media analytics, marketers get a peek into users’ lives and fetch valuable data to understand them better based on their interests, behaviors, and even demographics.

Analytics 52

Analytics Social Media ROI Metrics 52

Twist Image

SEPTEMBER 1, 2016

Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. "how how cheap can we buy this spot for?" ). content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing blog. ad blocking.

Advertising 45

Advertising CPM Sentiment Mobile 45

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. And when you sell a product, these people are likely to buy. CPM, 48,582 Website Clicks, $.35 CPM, 15,875 Website Clicks, $.52 Look no further than the CPM. That will certainly impact CPM. WCA: $17,240.65 Spent, $1.49 Fans: $8,309.81

CPA 113

CPA CPM Facebook Cost 113

ProBlogger

AUGUST 7, 2014

In some ways I can understand that sentiment. That said, this approach is a bloggers true competitive advantage, and we essentially earn money by selling ads or access to our audience to those who can’t figure out their own content strategy — we certainly don’t buy them! dPS fan | To buy | $100 total.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

In some ways I can understand that sentiment. That said, this approach is a bloggers true competitive advantage, and we essentially earn money by selling ads or access to our audience to those who can’t figure out their own content strategy — we certainly don’t buy them! dPS fan | To buy | $100 total.

Advertising 52

Advertising Facebook Campaign Newsletter 52

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. SENTIMENT BASED ANALYTICS. And they don’t use sentiment analysis they use human analysis to provide “derived sentiment”. They have “automated sentiment” based on relevancy.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275