Keyhole.co

MAY 25, 2022

Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. Click-through rate (CTR): It measures how many people click your social ads to know more or buy. CPM shows the effectiveness of your ad in luring people to take action.

Analytics 52

Analytics Social Media ROI Metrics 52

Twist Image

SEPTEMBER 1, 2016

Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. "how how cheap can we buy this spot for?" ). There is less traffic, because there are so many different ways to consume media (on demand, recorded for later, ad blocked and more). The numbers don't lie.

Advertising 45

Advertising CPM Mobile Sentiment 45

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. And when you sell a product, these people are likely to buy. CPM, 48,582 Website Clicks, $.35 CPM, 15,875 Website Clicks, $.52 Look no further than the CPM. That will certainly impact CPM. WCA: $17,240.65 Spent, $1.49 Fans: $8,309.81

CPA 113

CPA CPM Facebook Cost 113

ProBlogger

AUGUST 7, 2014

In some ways I can understand that sentiment. That said, this approach is a bloggers true competitive advantage, and we essentially earn money by selling ads or access to our audience to those who can’t figure out their own content strategy — we certainly don’t buy them! dPS fan | To buy | $100 total.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

In some ways I can understand that sentiment. That said, this approach is a bloggers true competitive advantage, and we essentially earn money by selling ads or access to our audience to those who can’t figure out their own content strategy — we certainly don’t buy them! dPS fan | To buy | $100 total.

Advertising 52

Advertising Facebook Campaign Newsletter 52

Buzz Marketing for Technology

FEBRUARY 9, 2011

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275