Ignite Social Media
SEPTEMBER 4, 2019
More Focus on Multiple Placements & Automatic Buying. While we’ve seen this move rewarded with media efficiencies in CPC or CPM, we have noticed engagement can suffer, as some placements (like Marketplace ads or right-hand rail placements) are not as conducive to engagement as the newsfeed. Want to learn more?
Social Media Strategies Summit
SEPTEMBER 12, 2019
But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Source: Choozle.
Justin Levy
JUNE 23, 2010
Below I have put together an overview for you to assess whether or not you think there will be value in spending a few dollars and buying the book. Who Should Buy This Book Simply put: This book is designed for professionals who want to understand how Facebook can be integrated into their business. Buy Facebook Marketing!
Jon Loomer
MAY 20, 2015
That is the one KPI that matters in this case — not CPC or CTR, for example. Of those who have interest, a small percentage will be willing to buy. You need to understand that those who have interest but aren’t ready to buy have value. A larger percentage will be willing to buy. Some will have interest.
Convince & Convert
APRIL 19, 2012
Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). We basically had a very similar conversation about the upcoming battle between social agencies and traditional paid media agencies. Two, CPC rates are up 23%.
agora pulse
OCTOBER 1, 2019
Is the upcoming holiday season stressing you out? CPC costs will go up. The holidays, after all, are a time where people are consistently buying gifts for other people. People are ready to buy now, both in B2B and B2C industries, and that means that their engagement on your profiles could hold a lot of weight.
agora pulse
OCTOBER 1, 2019
Is the upcoming holiday season stressing you out? CPC costs will go up. The holidays, after all, are a time where people are consistently buying gifts for other people. People are ready to buy now, both in B2B and B2C industries, and that means that their engagement on your profiles could hold a lot of weight.
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