Social Media Strategies Summit

SEPTEMBER 12, 2019

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Source: Choozle.

Advertising 118

Advertising CPM CPC Buy 118

Jon Loomer

MAY 20, 2015

That is the one KPI that matters in this case — not CPC or CTR, for example. Of those who have interest, a small percentage will be willing to buy. You need to understand that those who have interest but aren’t ready to buy have value. A larger percentage will be willing to buy. Some will have interest.

Cost 113

Cost Conversation Facebook Sample 113

agora pulse

OCTOBER 1, 2019

Is the upcoming holiday season stressing you out? CPC costs will go up. The holidays, after all, are a time where people are consistently buying gifts for other people. People are ready to buy now, both in B2B and B2C industries, and that means that their engagement on your profiles could hold a lot of weight.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

Is the upcoming holiday season stressing you out? CPC costs will go up. The holidays, after all, are a time where people are consistently buying gifts for other people. People are ready to buy now, both in B2B and B2C industries, and that means that their engagement on your profiles could hold a lot of weight.

Social Media 135

Social Media Small Business How To Campaign 135

Buffer Social

NOVEMBER 2, 2017

Campaigns using this custom audience have resulted in a 30% lower CPC and a 11% higher conversion rate than our standard demographic-based audience. You can target users based on age, location, mobile device, interests, income, job title, and tons more. Demographic-based audiences.

ROI 111

ROI Advertising Conversation Social Media 111

Social Media Strategies Summit

JUNE 7, 2019

90% of customers say video helps them make buying decisions, while 64% of customers say that seeing a video makes them more likely to buy. One example is the video creation kit from Facebook, which allows users to create mobile-first video ads that use your existing photo assets, text overlays, and logos. Source: Instagram ).

Trends 147

Trends Video Hubspot Marketing 147