Direct Marketing Observations
JANUARY 30, 2012
According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The static website is dead long live the static website. Give the user a reason to be there.
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AUGUST 13, 2013
PC sales have dropped at a dramatic pace as more and more consumers buy tablets and smartphones. Looking through merchandise and actually buying right from the mobile device. Companies like Nomi bring the power of web analytics to understanding the movement of physical people that are at the retail level.
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Bill Hartzer
DECEMBER 22, 2010
comScore has released its list of the top fifty websites in the United States for the month of November 2010. This is the comScore monthly analysis of U.S. web activity at the top online properties for November 2010 based on data from the comScore Media Metrix service. Best Buy Sites 28,805,000. Sites 180,987,000.
Direct Marketing Observations
MARCH 19, 2012
Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. billion by 2015 up from $3.2 billion in 2010. Focus on the Customer.
Buzz Marketing for Technology
OCTOBER 25, 2013
Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs.
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NOVEMBER 30, 2016
but how are we buying? As a business professional, who gets up in front of large audiences to talk about consumers and their shifting buying habits, there is some data that points to a large opportunity, wrapped in one of the biggest consumer shifts in buying that our world has ever seen. buying habits. retail website.
Buzz Marketing for Technology
DECEMBER 12, 2012
And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Posted in Customer Experience eCommerce Mobile. And nearly 51% of the U.S.
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