Convince & Convert

NOVEMBER 5, 2014

Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). And in just about any company, in any scenario, 17% growth when you are already that large would be considered astoundingly competent. Google has had a lion’s share of the kingdom to itself since buying DoubleClick.

Google 133

Google Facebook Paid Search Advertising 133

Small Business Mavericks

MARCH 20, 2012

Banners are not big converters, social media can be time consuming, and paid search expensive. When competing for keywords, some business owners, especially those new to paid search marketing, head straight for the cheapest keywords. They are cheap for a reason – they are no good.

Small Business 101

Small Business Paid Search Compete Advertising 101

Convince & Convert

NOVEMBER 5, 2014

Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). And in just about any company, in any scenario, 17% growth when you are already that large would be considered astoundingly competent. Google has had a lion’s share of the kingdom to itself since buying DoubleClick.

Google 98

Google Facebook Paid Search Advertising 98

Techipedia: Tamar Weinberg

MARCH 20, 2012

She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. For others, like paid search, manual optimizations require the consistent collection of data. Meet Sally.

Advertising 172

Advertising Questions CPA ROI 172

Twist Image

JANUARY 21, 2014

I jokingly tell colleagues in the marketing world, that you can''t throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets. Most brand marketers get these interesting reports (some quarterly, some monthly, some bi-weekly and some even get them weekly).

Data 95

Data Analytics Advertising Engineering 95

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

FEBRUARY 23, 2012

I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords.

Social Media 118

Social Media Adwords B2B Training 118