Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. We did the research, so why aren’t they buying? Let’s face it, most of us make purchase decisions emotionally, rather than logically. over product B.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

OCTOBER 25, 2019

This helps us, our brand, the company we work for, our customers and the world too. Michael shares with us what’s really at the root of being disengaged and miserable in our jobs, and spoiler alert, sometimes it’s US, our attitude, expectations or even our victim mindset. How awesome is that? About Michael.

LinkedIn 103

LinkedIn Influencer Buy Groups 103

Janet Fouts

DECEMBER 30, 2014

They’re not buying homes yet, they’re renting or living with parents. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. According to Bloomberg Millennials carry large amounts of personal debt, averaging $45,000.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

FEBRUARY 12, 2014

Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!” Let’s think for a moment about how great– really great –sales people deal with initiating a sale. No, they never do that.

Social Media 159

Social Media Social Networking Buy Project 159

Janet Fouts

APRIL 13, 2018

If your company processes large amounts of sensitive data, like Twitter for example, then they are required to create the role of “Data protection officer” whose sole responsibility is the protection of customer’s privacy. The fines for violations range from 2-4% of the company’s global turnover.

Privacy 87

Privacy WordPress Data Policies 87

Janet Fouts

SEPTEMBER 12, 2015

The advent of the internet allows consumers to gain vast quantities of knowledge before they make a decision to buy. Consumers say they are 73% more likely to buy from a brand that responds to users on social media platforms and a canned response with a link to your website is simply not going to cut it. No more.

Small Business 70

Small Business Authentication Newsletter Discount 70

Janet Fouts

AUGUST 19, 2010

Don’t get me wrong, I think it’s great for Groupon and it’s users, and I might even buy this one for my niece, but does it spell doom and gloom for the niche businesses it has served so well in the past? Even a tiny business can get a lot of bang for their buck out of a Groupon offer.

Foursquare 132

Foursquare Brands Retail Small Business 132