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How to Leverage a Community of Passionate Fans

Convince & Convert

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. She was mentioned on Twitter every 27 seconds during SXSWi. See you next week!

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An Introduction to Vertical Social Networks

Buffer Social

These platforms provide an alternative to “horizontal” networks like Twitter or Instagram, which bring together people with diverse interests into one platform – advocating specialization and specific knowledge. However, the members of these communities can be protective of their space — rightfully so.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

.” But that criteria would ignore many “interim” metrics that, while not directly bottom-line related in and of themselves, are important guideposts to designing and executing financially successful marketing plans—similar to the way a pilot may use GPS or visual landmarks. ” Twitter Followers. ” True!

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How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

At the agency where I work now, we focus on the middle market, working with relatively complex firms that do things like credit card processing and GPS vehicle tracking. Follow Brad on Twitter. [ I was a jack-of-all-trades, performing a number of onsite, offsite, research, and analytical tasks. Like this post?

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Diva Marketing Turns 7!

Diva Marketing Blog

They morph and change to reflect the interests of the author and the community. . Diva Marketing turned into a sandbox where I could play with new ideas, test concepts and learn together with the social media and marketing community. Provide value to me and my community. Treat me and my community with respect.

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Australia Toyota Yaris social media campaign Downfall

Laurel Papworth

And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. One Green Bean has a werewolf in a Yaris – you can register on Facebook or Twitter and use GPS to flag him down and get a lift to a Halloween party.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

If your website is about GPS tracking for trucks and you have text link ads about online poker, you might get penalized. Follow Straight North on Twitter for industry insight and conversations. [ One last key point to mention about content optimization is advertisements. Avoid creating a mosaic of advertisements on your website.

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