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An Introduction to Vertical Social Networks

Buffer Social

These platforms provide an alternative to “horizontal” networks like Twitter or Instagram, which bring together people with diverse interests into one platform – advocating specialization and specific knowledge. Additionally, you could use them to source images or videos for your website or social media channels.

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10 Tips For Taking A Vacation From Social Media

SocMed Sean

We use them for online boarding passes, restaurant locators, maps/directions to popular tourist destinations, and leveraging the phone for GPS. They’re great tools, but keep in mind that every time you pull your phone out of your purse or pocket, you’re going to be tempted to check email, Facebook, or Twitter.

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The Marketing Moral Compass

Twist Image

While too many people try to strike it rich on Facebook and Twitter , the true value of social media is how it acts as a truth serum for brands. But, it is different times and a business'' success in marketing has a direct correlation to its financial health and walking the line, as Johnny Cash would put it. Changing the marketing game.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

.” But that criteria would ignore many “interim” metrics that, while not directly bottom-line related in and of themselves, are important guideposts to designing and executing financially successful marketing plans—similar to the way a pilot may use GPS or visual landmarks. ” Twitter Followers. ” True!

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How to Leverage a Community of Passionate Fans

Convince & Convert

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. She was mentioned on Twitter every 27 seconds during SXSWi. See you next week!

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The Year Of More

Twist Image

Through mobile (which are GPS-enabled) and other innovations, there will be a much bigger push to deliver services to the consumer where they physically are in much more effective ways. Look no further than your weekly Best Buy circular to see how almost all new television sets are what they are calling "Internet ready" (aka networked).

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). The solution? Sadly, yes.