Janet Fouts

SEPTEMBER 16, 2019

For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. Maybe we have loyalty to a specific brand because of a particular memory association. It’s not entirely accurate to use tools that judge sentiment as a data point either. We “feel it in our gut”.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

JULY 24, 2017

For decades, brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. Maybe we have loyalty to a specific brand because of a particular memory association. It’s not entirely accurate to use tools that judge sentiment as a data point either. We “feel it in our gut”.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

JUNE 30, 2014

This kind of “sentiment” analysis has never been terribly accurate. Seth Grimes wrote a post about measuring sentiment here that explains this in detail. That said, SocialBakers reports that brands are starting to see engagement on the rise on their Facebook pages. “ Now my first reaction is, well, b t.

Sentiment 134

Sentiment Journal Analysis Facebook 134

Janet Fouts

OCTOBER 25, 2010

For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. The ones who talk about you, your cause, your brand the most often? Are they writing content relevant to you and your brand? Pay special attention to negative sentiment.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

MAY 30, 2012

I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet. Brands need to hedge their bets. How cool is that? Unfortunately the platform has quite a lot of downside too. And STILL, I love it.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

DECEMBER 14, 2010

I want to share this with every social media manager who sets up listening posts and monitors what customers are talking about a brand, produces reports on tone and sentiments, top topics of conversations and trends. They love a 2-way conversation even if we disagree with them. All this is not ROI.

Social Media 146

Social Media ROI Syndication System 146