Direct Marketing Observations

APRIL 7, 2011

2 days ago he wrote a post about brands that drive customers away. Though there are websites sustaining traffic in spite of Facebook, I’ve said all along that when Facebook catches up with an e-commerce solution that makes the brand experience simple and efficient, the corporate website is done. Danny Brown is right.

Brands 166

Brands Retail Mobile Sites 166

Direct Marketing Observations

MAY 13, 2022

Brands finally get it in 2022 that the key to great social media engagement is telling real stories. They also use both for research, which can then drive consideration, which in turn can drive a commerce-type activity, eventually. The value of how “to do” social “right” for brands and businesses becomes non-negotiable in 2022.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

JANUARY 26, 2011

Consumers trust search results when doing research on a company and not social media. So search may be the research conduit but the result still might a social media generated one. Now let’s look at slide #2. Look where social media sits! Meanwhile search results are tied into real time social.

Influencer 173

Influencer Research Social Media Company 173

Direct Marketing Observations

OCTOBER 29, 2010

Some people think engagement for a brand has to revolve around the conversation-No… Conversations are derivatives of engagement. Especially when you’re looking at this from a brand perspective. Tom pissed off a bunch or people when he said that social media isn’t all about conversation and you know what?

Conversation 143

Conversation Content Study Social Media 143

Direct Marketing Observations

MAY 28, 2010

Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Show and educate brands and companies how to use social networks and how to act on those social networks. Create customized social media landing pages to reflect brand. Create and Post videos.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

FEBRUARY 17, 2011

What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. Until then, content farms will continue to rule and the research that you and I do on behalf of clients, will still take three hours instead of one. It’s falling into two camps. Here’s the first.

Content 162

Content Curation SEO Adwords 162

Direct Marketing Observations

FEBRUARY 11, 2010

According to Equation research , one of the primary barriers for social media marketing adoption for brands or agencies is that they just don’t know enough about social media to know where to begin. Why is it taking this long for marketers, agencies, brands and businesses to learn about social media?

Social Media 174

Social Media Conference Policies Social Networking 174