Brands Microblogging Reputation Social Bookmarking 
Techipedia: Tamar Weinberg
MAY 18, 2010
Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Which is why, of course, your business needs a killer social media strategy. Establishing a social media strategy will help you see where potential customers are hanging out.
Techipedia: Tamar Weinberg
MAY 12, 2010
And the more intricate your external efforts become, the more social, mobile, and interactive your website must become. Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings.
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Techipedia: Tamar Weinberg
AUGUST 25, 2010
That’s why this is more of a message for large and not necessarily small brands. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. This is why it’s a lot easier for small brands to succeed and big brands to fail.
Techipedia: Tamar Weinberg
DECEMBER 31, 2009
Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. Delicious Social bookmarking is a great way to share interesting links that could aid in the development of an idea, education, and/or marketing efforts. Evernote allows you to clip anything (e.g.
Techipedia: Tamar Weinberg
NOVEMBER 28, 2007
It’s about time that I bring the dialogue here since it’s evident that I’m already starting to grow fond of the brand new social network. The Early Adopter Appeal Mixx is a new social news site that went into private beta a mere two months ago. Can’t hurt to find more social bookmarking sites!
Techipedia: Tamar Weinberg
AUGUST 27, 2008
Let the Social Media Traffic Quality Analysis Begin In order to answer the question of whether niche social media drives higher quality traffic, two social networks were chosen for analysis — one generic and one niche. Others want massive brand exposure. And as Kevin points out, it really depends on your goals.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.
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