Dave Fleet

MAY 24, 2011

What action can you take based on a SOV metric alone? And if SOV alone can’t guide a decision the way sentiment, or quality of coverage, or even volume of coverage can … then is it a metric we want to be using prominently? So that brings me back to the question, what information does share of voice provide that guides an action?

Metrics 353

Metrics Widget Sentiment Resources 353

Dave Fleet

SEPTEMBER 29, 2010

Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communications from shiny objects to a serious business tool: The continued focus of the metrics conversation on conversion as an endpoint. The definition of “influencers” from a client perspective.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

JANUARY 26, 2021

We are also encouraging marketers to evolve their scorecards to include longer term tangible business outcomes and reputational metrics to measure how effective campaigns are in driving trust with consumers. Social media is not homogenous – and it’s not going away. And it’s time to stop applying myopic one-way mindsets to two-way channels.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

NOVEMBER 22, 2010

This has three big implications: Self-identified audience – if people are talking about your company or brand, they’re doing the equivalent of raising their hand as people who care. One big challenge right now is that traditional marketers are seeking to apply traditional metrics to this new paradigm. The CPM metric would say yes.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

FEBRUARY 28, 2013

This is not to say that those norms are completely incorrect, but that there is a practical reality for brands operating at scale – structure changes, processes change and the norms have to change. Brands need to grapple with structural decisions at a global scale: How much do you centralize vs decentralize control?

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

JUNE 9, 2010

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. Still to come in Eqentia’s development – a comprehensive approach to social media metrics.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

NOVEMBER 29, 2010

That means considering objectives, stakeholders, your key audiences, other overarching strategic considerations and appropriate metrics alongside the tactical ideas. Good agencies are thinking outside the campaign box, and towards longer-term brand building, reputation building, issues management and relationship-building approaches.

Social Media 403

Social Media Proposal Consultant Wikipedia 403