Oktopost

APRIL 22, 2019

The average consumer comes in contact with a brand 6 times on average before they purchase, which is 4 times higher than it was 15 years ago. It demonstrates the value that social media brings to lead generation not just brand awareness. Nielsen Visual IQ. In some markets, all the action is happening on mobile apps.

Software 101

Software Marketing Analytics B2B 101

Socialmedia.biz

JULY 23, 2017

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Image source: [link]. PostBeyond.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Image source: [link]. PostBeyond.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

JUNE 9, 2020

The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Brand Amplification. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Employer Branding. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. No bells, no whistles, just business.&#

Social Media 199

Social Media Tools Tips ROI 199

Webbiquity SMM

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. And much more. 40 percent of U.S.

Research 212

Research Social Media B2B Marketing 212

Webbiquity SMM

FEBRUARY 7, 2012

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” 92% say that when video “is embedded in content it positively or very positively effects the overall influence.”

Statistics 191

Statistics Research Social Media B2B 191

Webbiquity SMM

JANUARY 24, 2012

What’s the most effective way to grow a company’s social influence? How can an brand establish trust online? The key to success in this new world is creating highly sharable content and building a network of influencers who will share it. 10 Measures of Social Media ROI for Your Brand by SocialTimes.

Social Media 190

Social Media Tips ROI Nielsen 190

Buffer Social

MARCH 16, 2017

But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out. And with 400 million people using Instagram every day, Instagram ads have become an enticing avenue for brands looking to increase engagement (and profits, too). Brand awareness. Brand awareness. In the U.S.,

Instagram 111

Instagram Advertising URL FAQ 111