The Marketing Blog

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A Study on How Business Entities in India are Using Facebook

The Marketing Blog

We reviewed the Facebook fan pages of ’25′ select brands from ’7′ different industry verticals for over a one month period. These brands were profiled on various criteria to understand their efforts to build engagement with their target audience through Facebook. wall posts by admin each day].

Study 167
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News: Our Facebook Research Featured in Hindustan Times

The Marketing Blog

Quotes from the story: A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively. This is really amazing,” said Daksh Sharma, director, Iffort.

Research 138
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My Contribution at PaulWriter.com

The Marketing Blog

Talk about users or talk about brands – the adoption has been equally phenomenal! If users are creating profiles, sharing pictures and uploading videos, brands are building their Fan pages to attract and engage with their target audience. For more information, you can visit their website www.paulwriter.com.

Web 2.0 152
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Customer Service: The Cultural & Geographical Differences b/w India & Western World

The Marketing Blog

While the services being provided by all vendors were quite similar, we were particularly looking at someone who was strong with Services Support & was carrying a trusted name in the industry. The other problem was limited options that we had in India. After a lot of introspection, we moved to a new company!

Web 2.0 174
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Enterprise 2.0 Conversations

The Marketing Blog

He has been having a series of exciting conversations with industry veteran Wendy Troupe and some of the points discussed are absolutely amazing ! Preventing Social Media Spam December 25, 2009.9:00 00 am Enterprise 2.0 trends and the variety of issues companies face during adoption.

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Customer Service: The Cultural & Geographical Differences b/w India & Western World

The Marketing Blog

While the services being provided by all vendors were quite similar, we were particularly looking at someone who was strong with Services Support & was carrying a trusted name in the industry. The other problem was limited options that we had in India. After a lot of introspection, we moved to a new company!

Web 2.0 100
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After Hiatus, Social Media Predictions & 2009

The Marketing Blog

Read Gaurav’s ‘Top 7 Social Media predictions for 2009′ Compilation of Global predictions by Peter Kim At the global stage, many industry thought leaders have made predictions for 2009, a compilation of which has been prepared by Peter Kim. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.