Sprout Social
APRIL 27, 2020
Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. How brand behavior has changed. Retail, consumer goods, and education sent messages also dropped, though less dramatically. How audiences engage with brands during COVID-19. and 1–2 p.m.
Ignite Social Media
MARCH 30, 2020
The general trends are unchanged: People are using social media more; People are running fewer paid ads on social; Therefore, the efficiency of paid ads on social has improved for brands still running ads. But if some brands are helping people and your brand is doing something to simply benefit yourself, it likely won’t look good.
Webbiquity SMM
FEBRUARY 28, 2011
Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap (..)
Saying It Social
MARCH 22, 2010
In light of this weekend’s events, you may be tempted to voice your opinion (whether positive or negative) of the health care reform bill. eMarketer reports that consumers force retailers to adopt social strategy. Here are three trigger topics you may want to avoid. But before you do so, think about your audience.
Writtent Blog
MAY 10, 2021
In 2020, I’ve seen even more brands utilize user generated content for Instagram story ads, Instagram post ads and Pinterest ads. If you allow the brand to re-post, will they credit you? Can either party terminate the agreement and if this happens, what is the project kill fee?
Sherrilynne Starkie
NOVEMBER 15, 2018
Now just one tap on a Pin in the following tab will take users directly to a website for more information from the creators, driving traffic to influencers, publishers and brands. Pinterest has just launched an immersive single Pin format for easy scanning from idea to idea. …algorithmicly? …a mix? –SS .
Hootsuite
DECEMBER 8, 2022
Some industries (like entertainment) will by nature have greater reach than others (like health care). Fortunately, Hootsuite Analytics has a built-in social media benchmarking tool that allows you to compare the performance of your social accounts against the average of brands in your industry with just a couple of clicks.
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