How COVID-19 has changed social media engagement
Sprout Social
APRIL 27, 2020
Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. As a more mobile-centric network, Instagram could be taking a bigger share of time as a source of entertainment and distraction. How brand behavior has changed. Updates to Facebook times to post. and 1–2 p.m.
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