Janet Fouts

DECEMBER 12, 2014

Even brands with deep pockets are feeling the pinch. on the brands we manage. most cases brands are more interested in cost-per-click and cost-per-lead or cost-per-conversion metrics or developing discussion on their page, so these are the metrics you need to be able to generate. A virtual focus group for product development?

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

JULY 24, 2017

For decades, brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. Maybe we have loyalty to a specific brand because of a particular memory association. To my mind, studying social media is ever so much better than using focus group scenarios.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

SEPTEMBER 16, 2019

For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. Maybe we have loyalty to a specific brand because of a particular memory association. Still, I will say that social media is ever so much better a resource than using focus group scenarios.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

JUNE 11, 2012

You don’t have to bury your brand identity to do a good job on Pinterest. Here’s a good example of a brand page for Vineyard Brands , a wine importer on Pinterest. Use Pinterest as a focus group. Have one board that’s pure showoff. Go ahead and show off a little.

Strategy 165

Strategy Fashion Collaboration Widget 165