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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

With the aid of the available social media monitoring tools, business people in the world can now track business trends, communicate with their customers and prospects, analyze the performance of their services or products, manage reputation, perform market research and perform other essential promotional activities. Crimson Hexagon.

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How to Sell Smarter Using Social Insights

Convince & Convert

Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. Identify the right audience.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? It tracks mentions of your brand in 42 different languages. You can set up multiple alerts for your brand name, keywords etc. Imagine if something was about to trend that was really negative about your brand, I think you’d want to know about it!!

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Tracking sentiment around a brand and its competitors might be important for a product manager.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

A good DIY choice for small brands looking for a no cost option. Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting. Great for small brands and the do it yourselfer social strategists.