Social Media Definitions: KPIs and Other Valuable Terms to Know
Ignite Social Media
FEBRUARY 11, 2021
Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. Reach Impressions & CPM Frequency Ad Recall Brand Lift Video Views Video view rate.
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