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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Note: Each network counts a view differently: Facebook and Instagram: 3 seconds for a video in the feed. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company.

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). According to a recent report from Nielsen, U.S.

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). According to a recent report from Nielsen, U.S.

CPC 85
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The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Here’s where to find any info you might need: Chapter 1: An Introduction to Facebook Ads : a high-level look at the factors businesses and brands consider when choosing Facebook ads and some quick tips on getting started with ads. CPC is relatively cheap, depending on your industry (On average, no more than $0.61 per click).