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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study. According to a recent report from Nielsen, U.S. Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video. CPC on Facebook and $0.51

CPC 111
article thumbnail

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study. According to a recent report from Nielsen, U.S. Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video. CPC on Facebook and $0.51

CPC 85