Akamai Marketing

FEBRUARY 8, 2011

As a blogger, there are numerous tools at your disposal to track how your content is doing. But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. Enter: PostRank. Most obvious of these is Google Analytics.

Postrank 134

Postrank Analytics Tools Klout 134

Janet Fouts

JANUARY 27, 2011

A potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? This is a brand new tool to see how engaged your Facebook page is with your fans. Postrank Analytics. Peer Index.

Klout 138

Klout Brands Social Media Postrank 138

Harp Interactive

MARCH 31, 2010

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Influence of a fan or follower (their fans and followers). Views (videos, ads, rich images).

Analytics 350

Analytics Social Media Trendrr Digg 350

Convince & Convert

JANUARY 11, 2011

Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) The data used to calculate Klout continues to change (they added Facebook information recently), but I have found it to be the most reliable influence tracking metric. PostRank Analytics solves this problem.

Metrics 160

Metrics Postrank Social Media Klout 160

Akamai Marketing

JULY 28, 2011

Except, he has very little influence over that fan base. Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates.

Metrics 229

Metrics Twitter Postrank Analytics 229

Kikolani

JANUARY 26, 2010

Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. He presented his content like a screenplay, with his main focus being that you should have a story and be a great storyteller when you interacting with others on social media.

ROI 114

ROI Social Media SEO Tips 114

Waxing UnLyrical

NOVEMBER 23, 2010

In 2010, blogs and bloggers are truly influencers. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. With so many bloggers not making any money for their content, can I blame them for taking money for their posts when possible?

Class 184

Class Blogger Issues Review 184