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How to optimize your marketing budget: Do more with less

Sprout Social

If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals. What is your current brand perception? Optimizing your marketing budget: 5 best practices To navigate the current economic situation, some brands are investing in more resources.

Marketing 132
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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

Editorial Review : Every two weeks, we have an editorial meeting to review the next two weeks of content, check in on timelines, ensure that we have enough variety and cover any timely topics, and plan for upcoming vacations. Post-publishing, we track a whole host of metrics, and blog and social post-performance are reviewed monthly.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples 104
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7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

Unlike a content scraper or unintelligent bot, AI content creation tools use what they learn from existing resources to create fresh, original content that’s unique to your brand. AI content needs a human check before posting. Best practices for using AI-driven content creation tools. At least, not yet.)

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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

GatherContent helps you manage content creation for the web, is fairly inexpensive, and appears quite convenient to use. The product is proudly made in Scotland, and its focus is digital content creation. Kapost, a content management system with focus on marketing results, has built-in analytics for content.

Curata 110
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21 Content Marketing Tools to Use in 2014

Writtent Blog

The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Answering customer FAQ in your blogs is crucial, but what if you’re a brand new startup?

Tools 111
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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. Content DJ.