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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Community Growth & Sustainability. Community Growth & Sustainability. Community growth is a VERY valuable and important metric because it shows you’re appealing to your audience and staying relevant, especially if they’re not dropping off. Building a community of disinterested, unrelated followers is ultimately useless.

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Social Media Tips from Professor Jonathan Taplin

Proactive Report

Professor Jonathan Taplin of the Annenberg School for Communication at the University of Southern California is a co-founder of the Annenberg Research Network for International Communication and he consults for various business and government organizations on the role of digital media in the economic infrastructure.

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20 Killer Facts About Business Blogging

Writtent Blog

Sysomos ). Blogs are the most valuable type of content , according to more than ?rd Content Plus ). Creating, optimizing, and promoting content is keys to filling the top of your sales and marketing funnel with more website traffic and leads. ( U.addresstwo ). Blogs can speak for your brand. The Future Buzz ).

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Are Social Causes a One Click Pony?

Convince & Convert

It’s not as if the Supreme Court is dialing up Sysomos to check social mentions before rendering constitutional decisions. He was pilloried by the social community for this stance, and I’ll admit to writing my own stern rebuke. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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Best Social Media Monitoring Tools

Bill Hartzer

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

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Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2).