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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. The brand is a beloved global phenomenon.

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

A recent Facebook update changed how brands are able to get content onto users’ news feeds. The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” Am I right?

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Viral Marketing: Weezer Gets it Right

Techipedia: Tamar Weinberg

If you didn’t know about any of these memes, you need to venture out farther and scope out your territory.) Take something that’s already popular — in this case, a bunch of internet memes that caught on virally by themselves — and combine the most memorable parts to reach your target audience.

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Blog World 2010 Recap – My Notes and Experiences

Kikolani

Every potential engagement is marketing – everyone you meet, every property you own (website, blog, social account) is marketing your brand. Don’t tweet something you wouldn’t want on a billboard with your name or your brand next to it. Mashable has hired community managers to stay on top comments.

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19 Engagement Post Ideas That Will Blow Up Your Analytics

Hootsuite

(@remyandarthur) Having a caption contest can help you: Encourage your followers to meaningfully interact with your content Boost the number of comments you have on a post Foster community, as entrants like and comment on other’s entries 3. For instance, hair accessory brand Supercrush posts lots of hair-related photos and reels.

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203: How to Approach Influencers in Your Niche

ProBlogger

One of the most powerful ways to grow your profile, audience and brand is to connect with others in your niche. BUT doing it the wrong way can also hurt your blog and brand – so I want to share what NOT to do. It really doesn’t build their brand at all to approach him in this way. I talk to big influencers.

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Why You Should Use Brand Storytelling on Social Media

Oktopost

Brand storytelling : still one of the best ways to increase your brand awareness, reach new audiences, and attract more followers on social media. To learn how to keep your leads hooked, let’s take a closer look at brand storytelling, why it works, and how to do it right. What is Brand Storytelling?