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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. The brand is a beloved global phenomenon.

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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

The world yesterday realized that meme culture is well and truly alive in South India, for all of a sudden, social users everywhere were praying for a fictional South Asian character. A user on a Facebook memes page asked a harmless question about hammers, leading to a Tamil user making a reference to Nesamani. Who is Nesamani?

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How to Create a Viral Post in Social Media

The Social Media Incubator

A great meme, a funny video clip, a facepalm-worthy story – these are all very common viral posts online. Tips for Constructing and Releasing a Viral Post. You see, the best way to create a viral post is to be a popular, trustworthy, transparent brand. Can a Facebook post go viral for you?

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

A recent Facebook update changed how brands are able to get content onto users’ news feeds. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Am I right?

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Why You Should Use Brand Storytelling on Social Media

Oktopost

Brand storytelling : still one of the best ways to increase your brand awareness, reach new audiences, and attract more followers on social media. To learn how to keep your leads hooked, let’s take a closer look at brand storytelling, why it works, and how to do it right. What is Brand Storytelling?

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19 Engagement Post Ideas That Will Blow Up Your Analytics

Hootsuite

Consider asking for advice that relates to your brand and niche in order to get relevant—and if you’re lucky, useful—responses. Jewellery brand Jennybird posted an IG video asking followers to guess what their latest launch would be, and generated lots of comments from guessers.

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What is a Photo Dump and Why Should Marketers Care?

Hootsuite

Photo dumps often have a mix of “good” pics, blurry selfies, candids, goofy shots and maybe a meme or two. Brands want to partner with influencers who seem like real people, not one-dimensional internet personalities. If you’re a brand that’s posting a photo dump as part of your marketing strategy, you’ll also want plenty of variety.

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