Akamai Marketing

JULY 28, 2011

Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. Your brand advocates will be different from your competitors.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Probably not.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

JULY 6, 2011

So unless the follower truly warrants ignoring, ignore their comments and mentions of you at your own peril. Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. You owe your followers quality discussion, information and ideas.

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

MARCH 19, 2013

Tweet Much has been writing over the years about how to manage comments in a blog or online community. Open Door Policy: The most liberal of comment moderation policies. All comments are auto-approved without any technical or human moderation. Cons: Comments can create community drama without being spammy or profane. .

Comments 130

Comments Communities Policies Posterous 130

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice. What’s your social currency?

Review 142

Review Company Klout Policies 142

Akamai Marketing

SEPTEMBER 13, 2011

Communities add value to brands and companies both in terms of valuation and in terms of increased sales. Creating a community of people who support your brand and its products takes time. Responding to a comment, tweet or post using the person’s ACTUAL name (even if you have to look it up) builds community.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

JULY 7, 2011

For example, right now, there isn’t an official brand presence on Google+, that hasn’t stopped brands from setting up their presence, brands just don’t have a different presence than people right now. Should you create a brand page? I really couldn’t say. I think it will be DIFFERENT from Facebook.

Google 142

Google Conversation Collaboration Conference 142