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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands.

Blogger 196
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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Miranda Anderson suggests four principles to underpin a content strategy, including the idea that all content should have an objective: “We create content because we want our audience to do something — to buy, learn more, or love our brand.

Strategy 226
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Prep work for your social media business presence

Socialmedia.biz

If you want to get the most out of running your business , social media is usually a good way to develop brand awareness and engage with customers too. 1 It’s crucial to build a social media strategy that works for your brand. Do you have a clear understanding of your company’s brand? What are you hoping to achieve?

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Share of voice is best calculated manually, by automating “streams” of industry keywords in HootSuite, and determining the percentage mentions of brands in your niche are scoring. Further, SEO is an inherently competitive craft. Sender Score: Are their emails landing in your inbox, or being caught by your spam filter? Marketing Grader.

Analysis 106
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How to Earn Extra Money Freelancing While Starting a Blog

ProBlogger

Depending on the niche you want to get in, ranking in search engines might be tough, and often requires strong SEO skills. At that time I had a lot of work, writing for other blogs and for mine but it was very helpful because I learned how to write for search engines (on-page SEO) and a ton about keyword research.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

So, when it comes to guest posting, you have to ensure that you associate your name and brand with authority, or at least quality, sites only. Nowadays I use Buzzstream to keep track of my guest blogging initiatives. It’s also now evident that Google has no love for low-quality sites and inbound links from them. Keep records.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Long Term: SEO impact for campaign related keywords as well as across the board. Growth in branded keyword volume from organic search. For certain metrics (like link-building & brand exposure) — single, correctly executed ‘big content’ concepts can have an absolutely unprecedented ROI (worth millions).

Strategy 152