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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Brand Awareness.

Metrics 112
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84
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Teens & Young Adults Prefer Facebook Over Blogs

Firebelly

Social networking sites (SNS). The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. Blogging by teens (ages 12-17) has been cut in half - from 28 percent in 2006 to 14 percent in 2009. Where did they go?

Facebook 103
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Cyber Monday Is Here!

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Networking Meets Game Consoles | Main | Social Media Marketing Checklist from SES Chicago » November 30, 2009 Cyber Monday Is Here! What is Cyber Monday ? That's more than 51 million people logging on at work.

Retail 100
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What is Customer Experience: 7 Tips to Improve Your CX

Hootsuite

Customer experience management involves surveying, analyzing, and improving customer interactions with your brand. CES = (Number of customers who select 4-5 / number of survey responses) * 100. These surveys highlight areas pain points in the customer journey. You could try a CES survey to gather results.

Tips 107
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8 of the Best Online Reputation Monitoring Tools

Hootsuite

Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy. 1 Social Media Tool Create. Don’t be shy!

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Social Media Weekly: 5 Stories You Need to Read

Firebelly

Digitalia | Indianapolis Social Media Marketing « Wendys "Treat it Forward" on Facebook, Twitter & Foursquare for Fathers Day Frosty Weekend | Main | YouTube Tuesday: What The HELL Is Social Media? » June 18, 2010 Social Media Weekly: 5 Stories You Need to Read Has your business turned into a free clinic?