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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Let’s start by clarifying exactly what we mean when we talk about social listening. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. What is social listening?

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Monitor your own brand’s online presence while keeping a watchful eye on your competitors. Engage with influencers seamlessly and track their ROI within your overall campaign. Analyze sentiment analysis to understand how the world feels about your brand. Which Google Alerts alternative should you choose?

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. When is Social Studio shutting down?

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short.

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Top 7 Mention Alternatives For 2024

Keyhole.co

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. The tool helps you manage your social media accounts with the help of market insights.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. For this reason, you should use a social listening tool that will pick up on your brand name as well as specific keywords and hashtags related to your industry. Another bonus?

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Top 10 Social Listening Tools

Oktopost

You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Ten Great Brand Monitoring Tools. Oktopost specializes in social media management for B2B companies.

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