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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. What are social listening tools?

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Social listening, and more broadly online brand monitoring, is essential. Some key conversations may even slip through the cracks.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Hootsuite does everything Social Studio does and more for a fraction of the cost. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms.

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Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes. You need to gauge and analyze the overall sentiment of online conversations related to your brand.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

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Top 7 Mention Alternatives For 2024

Keyhole.co

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

By monitoring public opinion, Nike was able to track brand mentions and public reaction to this campaign across social media. The company made over $6 billion off that campaign within a year! Also, you can now discover and track the conversations even when they don’t tag your SM handles.