Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

NOVEMBER 4, 2011

i.e. We’re going to use social to drive sales, for lead gen , for referrals, for bookings, for awareness through brand mentions etc. As if SBucks had just rewritten the books on how to engage- when at the end of the day, they didn’t do anything other than just set up a Twitter account early on. It was just a number.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

MARCH 10, 2011

At that time I had recently read his book The Art of the Start and also had stumbled onto Guy’s website/blog, How to Change the World. Last night I finished an advance copy of Guy Kawasaki’s latest book Enchantment. Now the book Enchantment : It took 2 flights to finish it. That’s pretty cool. A quick read.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

JUNE 21, 2010

Featuring: Brian Solis is author of the new book Engage, the complete guide to build, cultivate and measure success in the new Web. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

MARCH 9, 2010

Thanks to social media, these people have a chance to influence us in a way that allows us and them to make a difference in this world. 9) Social media has allowed me to contribute to one book and create a rough draft for another. They don’t push the product, they just act like normal people should act. Here’s one for you.

Social Media 196

Social Media Meeting Social Networking Conference 196