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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

As Vanessa Fox puts it in the subtitle of her book Marketing in the Age of Google , “Your Online Strategy IS Your Business Strategy.” The internal search functions of social networks LinkedIn and Twitter also have higher volume than most second-tier search engines.

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The World Of Thumbonomics

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If we learned anything about the acquisition of Instagram by Facebook , it is that the world of Social Media and mobile is colliding faster than we had ever expected. Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. findability formula.

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What Type Of Content Should My Company Produce?

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In search engines, online social networks and offline. All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. Bonus: I would be remised if I didn't recommend the book, Content Rules , written by my friends, C.C.

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Facebook Is About To Explode (In A Good Way)

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It''s also not enough to simply acknowledge it as such a massive online social network. From a marketing perspective, it also allows brands to make their Facebook content more shareable and findable in a world where the half-life of posts to the newsfeed is near real-time. online social network. social media.

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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

After having read the immensely resourceful book, The Facebook Effect , I’m starting to understand how our world is changing thanks to social networks. This gave the social network a true exclusive feel and made people long for access. Perhaps we should broadcast our whereabouts everywhere we go.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

Social media through promotions, viral content , blogging , and other methods can help drive relevant links back to your website, which in turn helps your site become more findable via search engines. Of course, shared links on social networks also drive traffic. Social media. It’s not that easy.