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How To Create a Memorable and Findable Product or Company Name

WebInKnow

Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take months. Naming is difficult! And if you choose to work with a naming agency, it can cost a ton of money.

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Delivering on The Promise of Artificial Intelligence

The Realtime Report

Seth Earley is CEO of Earley Information Science (EIS) , a leading consulting firm focused on organizing information for business impact, with expertise in knowledge strategy, data and information architecture, search-based applications, and information findability solutions.

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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

As Vanessa Fox puts it in the subtitle of her book Marketing in the Age of Google , “Your Online Strategy IS Your Business Strategy.” Web presence optimization provides a structured approach for maximizing your “findability” online. And getting found is the necessary first step to winning that business.

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The World Of Thumbonomics

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Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. If you're still struggling with how to get found in the search engines, her first book, The Findability Formula - The Easy, Non-Technical Approach to Search Engine Marketing , is a great place to start.

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Don't Quit. Yet

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One of the best books that Seth Godin has written to date is called, The Dip , and subtitle is, "A Little Book That Teaches You When To Quit And When To Stick." " It's a book about quitting (and it's powerful). Your job is to make everything that you create as shareable and as findable as possible.

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What Type Of Content Should My Company Produce?

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All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. Bonus: I would be remised if I didn't recommend the book, Content Rules , written by my friends, C.C. Value-based content gets found. ann handley. audio podcast.

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Facebook Is About To Explode (In A Good Way)

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It allows Facebook to track trends and what is being shared in new and dynamic ways but, ultimately, the easier Facebook makes the content that is being produced on the channel as shareable and findable as possible, the harder it becomes for Facebook users to not use and increase their usage of this service. One more thing.