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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

This would mean the same number of organizations competing for a smaller number of keywords. (So Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? received 13 percent. Wanna Subscribe?

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PERSONAL KNOWLEDGE MANAGEMENT

Buzz Marketing for Technology

Without effective guidance from those principles, the PowerPoint presenter is working with a dangerous tool. The literature on web design is replete with critical commentary on the quality of web design (Rosenfeld and Morville, 1998; Nielsen, 2000; Lynch and Horton, 1999). Nielsen, Jakob. (2000). New York: Bantam Books.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. As a service LinkedIn questions competes with Yahoo Answers and general answering services of that ilk. See: [link].

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The Future of Blogging: I Had to Tell You This

Viper Chill

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). The only way people can compete is to be cheaper (create more viral content each day) or different (no ads, faster site, cooler brand, etc). This is an important blog post, because it makes a prediction.

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