Bridging the Skills-Gap with Competency-Based Learning
SEPTEMBER 10, 2015
According to a 2014 Gallup survey , only 11% of business leaders believe that college graduates have the necessary skills and competencies to succeed in the workplace. Associations have a unique opportunity to address the skills-gap problem if they stop delivering courses and start delivering competencies. What is competency-based learning and how would it work? photo credit ).
A Book Challenge: Why Banned Books Week Matters
SEPTEMBER 28, 2015
haven’t been to open house in a few years, but having been the most vocal parent voice in opposition to the school’s handling of a recent book challenge , I felt I had to show up this year. The vibe of a large high school and the caring, articulate faculty members I met almost lulled me into a “maybe I overreacted” state-of-mind about the book challenge. By Paula Kiger. ABSOLUTELY.
14 Books to Read…or Skip
NOVEMBER 25, 2014
has senioritis, I thought I’d not do my intended content planning blog post, but do a semi-annual book post. always had my nose stuck in a book and today really is no different. The Goldfinch. I am just finishing this book now and it is excellent! Everything you’re taught about writing fiction is in this book. By Gini Dietrich Here we are. Gray Mountain.
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
Recently named #108 on the 2011 INC 500 report, you can get more great insights from Signal on Twitter , Facebook and on their blog. [ QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally is a post written by Tamar Weinberg. ]. This is a guest post by Julian Rockwoord, a product manager at Signal. Good Things Come on Packages. Couponing Goes Digital.
Book Review: Optimize
NOVEMBER 5, 2012
Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. Among the specific pieces of wisdom Lee shares in the book are: • Search is a moving target.
Strategy: The Wind Book
APRIL 16, 2011
A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The Wind Book is the fourth primary chapter of the Five Rings, following the Ground Book , the Water Book , and the Fire Book. This series will conclude with the next and final installment, The Book of the Void. Image by flattop341. Musashi.
Book Review: Stand Out Social Marketing
DECEMBER 20, 2012
This is the second in a series of posts about social media books, where I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. . But the key strategic point of this book is that you stand out NOT by shouting louder than everyone else. photo credit ).
Book Excerpt: The Death of Facebook
JULY 23, 2011
It literally watches competitors create new features, and then it incorporates those functionalities into its network, competing head-to-head in that functional space. Other examples include: Facebook Pictures competes with Flickr. Facebook Video competes with YouTube (this feature does as well as a McRib sandwich on market share). Facebook Chat competes with AOL’s AIM.
Book Review And Interview: Common Sense Leadership
FEBRUARY 16, 2011
by Garth Johns, is unlike many of the books I’ve read recently. For another, the book clocks in at just over 130 pages, making it one of the quicker reads I’ve had recently. What’s more, the practical focus of Common Sense Leadership makes it more useful in terms of quick reminders than many books I’ve read over the last couple of years. books
Socialnomics Book Review | jasonyormark.com
AUGUST 30, 2009
jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Book Reviews , Social Media / Socialnomics Book Review | Subcribe via RSS Socialnomics Book Review August 30th, 2009 Posted in Book Reviews , Social Media Tweet Share I debated whether to post a book review as I experienced flashes of high school busy work, but Socialnomics is certainly relevant to my world, and I enjoyed it thoroughly. The book doesn’t necessarily have to be read start to finish. Related posts: Social Media Book Package Giveaway!
The Spin Sucks Scavenger Hunt Results
MARCH 10, 2015
In the past month, we held a scavenger hunt with two objectives in mind: 1) Sell more books ; and 2) Send new visitors—and hopefully subscribers—to the blogs of some of our brand ambassadors. But…here they are: We sold 17 books to 14 people. Selling books is hard! ” A book gets even harder to sell after it’s been out for a year. By Gini Dietrich.
Are You About To Lose Your YouTube Presence?
Small Business Mavericks
FEBRUARY 25, 2011
Can you imagine competing against the likes of Ashton Kutcher and Oprah Winfrey for attention? If you think this is no different than competing against the Big O and the Big A on Twitter, think again. However, if celebrities are paid for providing YouTube content, your YouTube channel could be relegated to second-class status by a celebrity who is competing directly against you.
7 Truths About Social Media Marketing
Techipedia: Tamar Weinberg
APRIL 8, 2010
Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. Let me guess the books summary. Wow talk about generalized, that’s all social media books are, general fluff.
Media Relations: Track Effectiveness to Prove Investment
APRIL 14, 2015
” Or, “I feel like I need a ‘Gini Dietrich Webinar for Dummies’ book before I attend another one.” It also gives me some other ideas, but I think I can compete for this phrase so I go to the next step. This is good, but I still don’t know if I can compete with some of the competitors. That said, this is really long with only one topic.
Facebook Places: Be Cautiously Curious | Spin Sucks
AUGUST 23, 2010
commend your readers attention to two books concerning reputation and why you absolutely want to have an alert set on your name, userids and variants. “Google Bomb Book tells the story of Sue Scheff (a friend of mine) and her efforts to regain her positive reputation which a third party tarnished and “Wild West 2.0″ Blog Roll Book Rec. Leave a comment!
6 Required Competencies for Social Organizations | Conferences and.
Convince & Convert
FEBRUARY 24, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Required Competencies for Social Organizations February 24th, 2010 |Written By: Jay Baer | View Comments Tweet Now, marketing is the center of American business. link] Jim Weldon 6 Required Competencies for Social Organizations: Now, marketing is the center of American business. It’s always-on.
6 Parts of Your Company That Should be Listening to Social Conversations
Convince & Convert
JANUARY 13, 2011
Or they can watch the impact factors that can influence their hiring: talent on the move in the industry, big layoffs, hiring freezes or surges, or key new positions being developed in competing companies. 6. Pre-buy the Book and be One of 10 Lucky Winners. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Sales.
Does your memory suck?
JULY 16, 2012
When I returned to Boston, I peeped it out on Amazon and saw that the book followed a reporter who got caught up in the world of memory championships and decided that he’d compete in these geektastic games. . Below is my full review of the book ( click here if you are having trouble viewing the video).
I Wrote a Book with Twitter
MAY 19, 2010
Wrote a Book with Twitter 14 You get out of new technology whatever you put into it. wrote a book with Twitter. That story became Addition by Adoption: Kids, Causes & 140 Characters , a book I self-published. Early responses–received through Twitter–call it hilarious and heart-warming , which means this book is hopefully more than narcissism. Paul, Minn.,
Optimize and the Confluence of Search and Social Media
Convince & Convert
APRIL 26, 2012
is the author of the brand new book, so brand new that the official release. confluence of social and search , which is what the book is about. that you had in the book which blew me away, I actually had to read it two. But I think you said in the book at Google has 11 billion. space is not only competing against other companies that are creating. Lee: Somewhere.
Five Traits of Future PR Leaders
AUGUST 27, 2015
At the start of the book, he tells the story of being in Chicago (where Edelman is headquartered) to meet with the executive team and Richard Edelman. The future PR leaders will have businesses that compete with the Edelmans of the world because they are willing to take the risk to shift with changing technology. They will require the big firms to make shifts to compete.
Show 363 - Have you Higher Ambition?
DECEMBER 9, 2011
He is an author of July 2008 Harvard Business Review article, “ The Uncompromising Leader” and joins Anna Farmery to talk about Higher Ambition his latest business book on leadership. Leading through social value - synthesising social benefits rather than having social and financial competing with each other. We discuss. Is leadership less attractive in modern business?
7 Warning Signs That Your Blog Needs Better Social Media Management
APRIL 6, 2016
When it comes to promoting your blog, growing your audience and building relationships with readers in your niche, there are some things that will definitely put you in the black book. When you’ve identified a few related (or competing) blogs that share great content, add them to Feedly so you can see when they publish new posts. Start with a good fresh strategy for 2016. Boring!
Why Welcome to the Fifth Estate Failed
FEBRUARY 4, 2013
People who know my books usually remember my first book Now Is Gone and most recently Marketing in the Round. Here is why… The Fifth Estate was my nightmare book project. In large part, the book was submarined at every step, suffering a progression of typos and production delays that for all intents and purposes hamstrung the project. So I let the book die.
Arment Dietrich Creates Partnership with Thornley Fallis
MAY 22, 2012
For the past five years, I’ve been growing Arment Dietrich in a direction that stays ahead of trends for clients, helps them understand how to incorporate technology in order to stay competitive, and allows us to compete with the global firms. And, in order to compete with the global firms (I mean really compete), we have to have ”feet on the ground.”
Intelligence? Talent? What Do You Need To Really Make It?
MAY 6, 2016
More recently, Duckworth published a book, Grit - The Power of Passion and Perseverance , to unpack this concept even more (it's an entrancing read). . competencies, she has advised the White House , the World Bank , NBA and NFL teams, and Fortune 500 CEOs. Today, Google published her recent visit to their NYC office, where she discussed her book with Ben Fried , Google's CIO.
Take the Easy Route. Everyone Is Doing It.
MAY 4, 2011
Yet some of the best writing around was being published, since the attention span didn’t have to be geared towards 140-characters or compete with a thousand social networks. The attention span didn’t have to be geared towards 140-characters or compete with a thousand social networks. Tools such as Storify quickly aggregates content, without having to create it. And paper.li
Move Over Marketing, Here Comes PR
JUNE 16, 2015
Agencies are offering their clients the best way to engage with their consumers through paid, earned, shared and owned Media (the PESO model), as Gini Dietrich describes in her book, Spin Sucks. . New Professional Skills and Competencies Required. By Deirdre Breakenridge. Have you seen these signs? The Changing PR Agency Business Model. International Awards for Creative Campaigns.
How did Geek Santa do this year?
The Way of the Web
DECEMBER 29, 2011
There wasn’t much else that I can imagine would have allowed me to compete with a teenage family friend in a day long Gauntlet session on an equal footing! But I’m slowly finding my way to more and more decently priced books, and I can wait for the foolishly-priced to finally wake up. Books Funny gadgets geek tech Christmas tech presentseach they can soon mount up.
The Future of Association Management Systems
JANUARY 22, 2015
However, more unconventional thinkers ( see John Mancini’s recent e-book ) are begging the question that since our reliance on AMS has been… well…unreliable for so long, why not diversify the data and depend on some of the other core-competent systems to well… be more competent. What’s the future of AMS? Mobile: Mobile, moblah, blah blah, blah, blah. But why? For the future?
Is your Organization Capable of Unorthodox Thinking?
APRIL 24, 2013
The New Competence of the Knowledge Age. Crafting strategic solutions rather than producing programs requires an entirely different set of competencies and ways of thinking. You are now competing on the strength of the value you can create and the innovation you enable. The 21 st century requires thinking that is no longer linear. Sermo did. The problem was obvious.
Grow Your Twitter Following With Chats
FEBRUARY 25, 2013
If you’re an author and you want to learn about how to market your book. It’s bad form to hijack a tweet chat, people will be more receptive if they don’t feel like you’re competing. Oh boy, another “ how to grow your Twitter following ” post! If you came here looking for an easy way to get thousands of followers without lifting a finger, move on.
How to Create High-Quality Content
FEBRUARY 12, 2015
The training for long races is the same, no matter which sport you compete in. Would you expect to see this content in an encyclopedia, magazine, or book? By Gini Dietrich In 2001, I trained for and ran my very first marathon. I had just moved to Chicago from Kansas City and didn’t know a soul. In season, I can easily ride 300 miles in a week. You have to have a marathon mentality.
Can You Build a Content Marketing Super Brand
Convince & Convert
JANUARY 11, 2015
Schaefer is working on a new book called The Content Code. As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create a “super brand” if they chose to do so. And every Mark Schaefer book, for that matter.
You Finally Have a Google Plus Business Page… Now What?
NOVEMBER 29, 2011
This will be more important as Google Plus simply because you’ll have to compete with other organizations. This creates sort of a photo flip-book like I did with the Inbound Zombie Google Plus Page (click on the main image to see this effect). Tuesday night I had the awesome privilege of hanging out with Marc Pitman and Nathan Hand on Google Plus. Use an attractive main image.
Mark Schaefer Breaks Down the Content Code
AUGUST 5, 2015
MS: As I was developing the six strategies that became the backbone of the book, I wondered if there was some natural acronym that I could come up with to help people remember the ideas. Afterall, how many people literally write a BADASS book? We need to develop an entirely new competency around that factor. And that what The Content Code book is about. BADASS emerged.
The Spin Sucks Inquisition: Christopher Penn
OCTOBER 31, 2014
If I’m fully competent and healthy, then those 10 years would be a loss. What is the Best Book You’ve Read in the Past Six Months? In terms of books I’d actively recommend to other people, I just finished Leaders Eat Last by Simon Sinek, which was worthy and insightful. He is, hands down, one of the top five smartest people I know. could talk to him all day. It depends.
MUST READ: Clay Shirky on Disruption
NOVEMBER 28, 2012
It’s been interesting watching this unfold in music, books, newspapers, TV, but nothing has ever been as interesting to me as watching it happen in my own backyard. We have previous examples to learn from, and our core competence is learning from the past. The people in the music industry weren’t stupid, of course. They had access to the same internet the rest of us did. Then a fad.
Leading from the Outside-In
JUNE 10, 2015
Check out Anna Caraveli’s new book published by ASAE, The Demand Perspective. ———— Perhaps you and your organization grapple with some of the questions that preoccupied the executives I interviewed for my book as they contemplated how to take their organizations to a next phase. Should we create radically different membership and business models?
4 Psychological Ideas for Creating a Stellar Content Strategy
Convince & Convert
SEPTEMBER 18, 2015
When you believe a brand offers a great product line, you automatically expect them to be similarly competent in all their other pursuits. They are giving their customers inside news, helpful blog posts and articles, a gift of value, free e-books, or special offers on their blog and social media channels for free. Image via BigStockPhoto.com. highlight to tweet). The Halo Effect.
Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
APRIL 5, 2012
Even if they’re not learning, maybe their taking time to catch up with a friend or family member. I’d be curious if those same employers would prohibit employees from reading a book or calling their family on their break. Each day, I enjoy reading the updates of employees that I currently work with, as well as previous co-workers and even employees at competing companies.
25 Random Observations about #MozCon Speakers
JULY 15, 2013
Dana DiTomaso – I liked her ideas and her creativity, and she has lots of good ways for smaller brands to compete against the big ones in local SEO. Who else brings $1,500 worth of various books just to give them away to people he meets, if he thinks a particular book will be helpful to someone? Related posts: Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book.
Google+: The New Kid on the Block, but is it Too Little, Too Late?
Techipedia: Tamar Weinberg
AUGUST 11, 2011
This isn’t earth shattering news for Google, but they need to keep people’s attention if they want to compete with other networks. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Shannon Evans Suetos. The newest social network de jour is Google+. Shiny New Toy.