Webbiquity SMM
MAY 22, 2012
And identify and nurture the 1% who will really make the social business concept work, those who will work to build their own personal employee brand –and enhance your corporate brand in the process. ”—if the concept of social business is misunderstood or improperly applied.
Convince & Convert
AUGUST 6, 2013
My first book, Smart Business, Social Business was my eyewitness account of living through this organizational change while working for large brands in Silicon Valley. In the book, I plead the case that all business, large and small, must evolve into a social business just for the sake of being a social business.
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Janet Fouts
FEBRUARY 11, 2013
Is that content the real reflection of the brand and it’s value? Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. Many have a passion for the topic of conversation central to the brand they manage. Not always.
Webbiquity SMM
MAY 22, 2012
And identify and nurture the 1% who will really make the social business concept work, those who will work to build their own personal employee brand –and enhance your corporate brand in the process. ”—if the concept of social business is misunderstood or improperly applied.
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. Like this post?
Social Media Marketing
APRIL 13, 2011
But if B2B brands try to secure access to these exclusive, customer-only conversations, by encouraging their employees to engage through their personal profiles, or by dispatching their subject matter experts, they're unlikely to succeed. And that will limit the marketer's ability to steer the purchasing decision.
Techipedia: Tamar Weinberg
FEBRUARY 10, 2010
There’s relationship building (see rule #6), influence, branding, and more. Handling all incoming inquiries professionally (and even quickly) can do wonders on indirectly building up your blog (and maybe even your brand) with high regard. To quote The Happiness Project author Gretchen Rubin, act the way you want to feel.
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