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The MetricsMan Comes To #measurePR

Waxing UnLyrical

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. In fact, I would guess far less than half will.

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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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MeasurePR, the Don Bartholomew Edition Round II

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. Read All About It!

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PR Is As PR Does

Waxing UnLyrical

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. 1 – 2:30 pm ET, follow/participate on Twitter using the #netsol hashtag. See you there! Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Regardless, thanks for visiting! Read All About It!

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Measurement… Supplemented

Waxing UnLyrical

Did the question of “ROI&# ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. None of them were asked to do any product endorsements. If so, how did you address it?

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Get PR Measurement Off The Island

Waxing UnLyrical

We’ll pick up where we left off last week, discussing social media ROI. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. A good way to start, if you haven’t done it yet, would be to join tomorrow’s #measurePR chat with Don Bartholomew. Regardless, thanks for visiting!

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MeasurePR: Paywalls, Pitches And Prognoses

Waxing UnLyrical

Am I going to I tell you what the “ROI&# of #measurePR is? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. From the caliber of guests, to the caliber of participants, many of whom have faithfully come back every second week, I couldn’t have asked for more. Happy holidays!

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