When is Brand Evangelism a Crime? Exploring the Royal Caribbean.
Techipedia: Tamar Weinberg
MARCH 12, 2009
Free did not make me give a great report. According to reports that first broke in the US, Royal Caribbean has been giving free cruises and other perks to a small group of fans who post praise about its cruises on sites such as Cruise Critic. Reports say the group, called the Royal Champions, has been active since 2007.
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