When is Brand Evangelism a Crime? Exploring the Royal Caribbean.
Techipedia: Tamar Weinberg
MARCH 12, 2009
Only recently, however, this story has become widely critiqued, with bloggers calling the practice a “vicious … royal mess that “crossed the line. This is exactly the process of the Royal Caribbean marketing team, a move that in 2007 was seen as virtually unheard of. mentality there.
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