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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. As bloggers, we’ve all experienced it: the completely off topic pitch. There are even more bloggers. Becasue “bloggers are only one of over 25 prime media and online technologies.&# Guess what?

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly One blogger mentioned it in a review. However, the CEO read an article in Adage, and as a result, he wants to hit social ground running.

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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. Social networks like Digg are open source???

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

I’m not connected to the LinkedIn individual who spammed me, but he still took the liberty to use my email address for his personal gain in a completely unsolicited fashion. I have long taken the Robert Scoble approach and published my email and phone number. Even so, recipients should still be required to opt in.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Reply Robert Berkman February 22, 2008 at 3:17 pm You might be interested in a book on this topic–just published literally today(!)–The Reply Manuel Viloria February 24, 2008 at 3:34 am How about an arrow from the blogger that leads directly to Newspapers or to TV? Reply steve February 22, 2008 at 11:34 am Well said!

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

With permission, I am publishing the unedited version here. Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy.

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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

&# The question was purposely left open-ended; I wasn’t necessarily seeking out attention in the form of a product pitch, despite the fact that many of those asked are prominent bloggers. Chris Brogan Chris Brogan is a blogger and president of New Marketing Labs. As such, the responses are varied — just the way I wanted it.