Adam Sherk
APRIL 30, 2013
Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Finding Bloggers and Influencers.
Adam Sherk
MAY 14, 2013
When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Partner links. Shine or MSN Living.
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Adam Sherk
DECEMBER 17, 2013
SEO Guidelines for Sponsored Content and Partner Links. The Best Free (or Cheap) Tools for Blogger and Influencer Outreach. A Simple Workflow for Keyword Research for Content Planning. So as I stumble across the finish line, here are my top posts of 2013 by pageviews: The Most Common Google News Errors and How to Avoid Them.
Adam Sherk
SEPTEMBER 14, 2011
Instead it seems I’d been given the honor of being in the first sentence of a spam article that had scraped together a bunch of random content. Perhaps a reference to one of my social media super bowl posts? I’m not going to link to it but it was on a subdomain of bloglines.co.za. It really is an epidemic.
Adam Sherk
JANUARY 11, 2010
While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form. Bill Hunt wrote about this a while back in looking at the use of tech press releases by bloggers.
Adam Sherk
JANUARY 21, 2010
The section on sources used had an interesting stat that relates to the discussion of press release usage by bloggers and local news sources. The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable.
Adam Sherk
AUGUST 7, 2009
With this in mind, it is beneficial for news and content sites to take a diversified approach to Twitter, offering a range options for users to subscribe to. While the variations are limitless, the main opportunities include: Content Broadcasting – this is essentially RSS feeds on Twitter, used for simply pushing out links to new content.
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