Waxing UnLyrical

article thumbnail

Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Class 241
article thumbnail

Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Regardless, thanks for visiting!

Class 178
article thumbnail

Turning Marketing Measurement on its Head

Waxing UnLyrical

On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages. Don’t rely just on sentiment; look for messages and message accuracy. He’s such a smart guy; you’re already following him on Twitter and reading the Beyond blog , right?

Radian6 177
article thumbnail

Weekly Roundup: The Spin Sucks Edition

Waxing UnLyrical

blog. Also the LinkedIn invites/Facebook friend requests that say, “I follow you on Twitter…&# – but that’s a subject for another blog post rant. And I echo her sentiments. I don’t think I’ve ever done this before. Devoted an entire Weekly Roundup to posts from one – yes, one!

Postrank 160
article thumbnail

What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

“Consumers can comment on them, share them on social networking sites, blog about them, etc. “Even web analytics tools are getting into the content analysis business and now include sentiment and other media metrics that really started in communication measurement programs.&#. . Sounds intriguing, doesn’t it?

Analytics 168
article thumbnail

Lessons From a Very Public Break-Up

Waxing UnLyrical

Positive sentiment doubled. #1 We categorized these messages based on sentiment (i.e. The campaign integrated TV advertisements, Billboards, Earned Media, Social Media including Facebook , Twitter , YouTube and our blog, and live stunts to generate awareness of our message. Share of Voice reached 55%.

Banking 218
article thumbnail

Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs. Read more PRIME content on the PRIME blog.

Diagrams 100