Jeff Esposito

article thumbnail

Are you leveraging LinkedIn effectively?

Jeff Esposito

As I have discussed on this blog on a number of occasions, LinkedIn is really one of those networks in the social media space that I would like to know more about. The book is a thorough outline of all things LinkedIn, and should be a must-read for folks in sales or consulting. Below is my full review. .

article thumbnail

Social Media’s Redheaded Stepchild

Jeff Esposito

Yeah I’ve got a LinkedIn account, but I hardly go on it. It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. They found a way for LinkedIn to make their jobs easier (think Pinterest and women). I’m not looking for a job.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reading is fundamental

Jeff Esposito

Over the past two years I participated in a challenge that I heard about on my friend Arik Hanson’s blog to read a set number of books. Freedom is Blogging in Your Underwear. LinkedIn for Business. The Titan’s Curse. The Count of Monte Cristo. The Storytelling Animal. Marketing in the Round. The Hunger Games. The Hobbit.

Loyalty 44
article thumbnail

Five for Friday

Jeff Esposito

Authenticity, Transparency, & Hypocrisy: An Observation – One of the things that bugs me about many social media circles, pundits, blogs and conferences is that everyone is attracted to the shiny object. If you only read one post in this list, peep out the Miami-based filmmaker’s blog. Hopefully that changes.

article thumbnail

Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

I once blogged for a CEO because he said he didn’t have time for social media. While I successfully built the company’s blog and social media channels from scratch, those marketing channels went mute after I left the company. Jasin, follow her on Twitter @IowaHawkeyeMeg or connect with her on LinkedIn.

article thumbnail

Memo to Social Media Pros – Social Media is NOT necessary for the C-suite

Jeff Esposito

of them are on LinkedIn – not surprising given their role in partnerships and recruiting.8% contribute to blogs. Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter. of these CEOs are on Facebook. 8% are on Google+ – Larry Page is the leader in the clubhouse1.2% 0 are on Pinterest.

article thumbnail

30 Social Media Stats for the C-Suite

Jeff Esposito

Every month I read countless research reports and blog posts on interesting social media metrics. 85 percent of LinkedIn users are Caucasian ( Pew ). One out of every six minutes spent online is on a social network ( comScore ). 73 percent of the US internet population visits Facebook each month ( comScore ).