Remove Blog Remove Campaign Remove Notification Remove Postrank
article thumbnail

MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

whatever, I never can tell) and revel in blog posts that make you feel the writer is talking to you, no doubt you are already familiar with Olivier Blanchard ‘s The BrandBuilder Blog. Olivier has one of those remarkable blogs I know I can go back to time and time again, because I will find something to re-read, and re-read again.

Postrank 255
article thumbnail

Weekly Roundup: Rethinking Color

Waxing UnLyrical

Cause-related marketing: seeing RED and pink , from Katya ‘s Non-Profit Marketing Blog. Why: if you’re thinking of embarking on a color/cause campaign for your non-profit, this might be helpful as you do your initial research. Cause and effect , by Michael Martin from MediaPost’s Marketing: green blog.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Corporations constantly churn out copy for communication channels and PR campaigns. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity.

Class 178
article thumbnail

10 Reasons to Attend IABC/DC Metro's Silver Inkwell Awards Gala

Waxing UnLyrical

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

Postrank 182
article thumbnail

Measurement… Supplemented

Waxing UnLyrical

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplementedâ„¢&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank 151
article thumbnail

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

All this via one bare-bones blog and a Facebook group. Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. More movements, more impact, more happiness and, perhaps, more campaigns à la pink panties! pts Settings.

article thumbnail

Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. He said, “Some parts of PR campaigns are about getting messages out, changing awareness, etc. pts Settings.

Postrank 193